- Eye catching/looks tasty
- Shape is unique
- Idea gives opportunity for different varieties (different fruit slices)
- Triangle box uses less material than rectangular box, more efficient
- Gives opportunity to use bright noticeable colours
- Clever idea makes people notice what brand it is
- Makes a home decoration wherever you set it down
- Encourages consumption of healthy fruit?
- Consumers might buy product for the novelty of it
- Easily recyclable
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