Heart and Stroke foundation
Needs
• Money
• Faithful volunteers
• Promotions
• A celebrity promotion
Market
• People with a lot of money
• Parents of kids at school
• Everyone, who donates their change every time they buy something
The ad
I would do a reality based ad. There would be a lot of celebrities and a lot of people who have been helped by the organization. It will be a 1:30 mins commercial. There will be a mixture of depressing and inspirational music in the background. The ad will be located in a rural area. It will be different for viewers to see celebrities in a rural area. The basic idea of this ad is to be touching and inspirational.
For example:
The screen will start off with a really dark screen, then a small light appears in the middle of the screen. Then slow and sad music starts playing. The music goes from quiet to loud. Then blinking red, blue and white lights appear in the center of the screen. All of a sudden the viewers will see an ambulance driving full speed towards the tv screen. The music gets louder and more frantic. Then the viewers get to see what is happening inside the ambulance. It is all panic, and a bunch of doctors around a lady who is having a heart attack. Then it goes quiet and dark. Then the scene changes to the hospital showing the lady smiling in her bed. She says I am healthy now thanks to all of you who donated to the heart and stroke foundation. Mollifying music starts to play in the background. Then the commercial ends off with a boy putting a toonie in a donation box, which will have the heart and stroke foundation logo on it.
