Friday, March 11, 2011

Packaging Assignment, Dana

BOXIES

How Does it Work?


 Package is designed like a dispenser.

 Finished product includes metal tab (like on box of table salt) at front for access and closure at front. (Top may also be opened with tab)

 Designed to fit the same amount of smarties in a regular box of existing product.



Qualities

 Package is made of 100% recyclable materials (original packaging is already completely recyclable)

 Design is intended to be more attractive and interactive than original packaging.

 Patterned box and “cute” aesthetic is meant to be more appealing to consumers.

 “Boxies” is a play on the original product, “Smarties” based on the fact that the design is a cube.

 Packaging is deceptive and appears larger as a cube, but actually holds the same amount of “Smarties” as the original (due to ramp inside for proper dispension), therefore this is an effective marketing method.

 Cube is actually volumetrically (material wise) more efficient than a rectangular box. (Less waste)

 All previous nutritional and company contact information is also included in the new packaging design.

 
 
Note about Finished Product : Has polished/high quality altered logo, all information incorporated into original printed pattern, and a metal dispenser tab.  

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