Comparing Comanies: NIke to Sureshot

Nike. The revolutionary sports company that dominates the market. I have decided that this company is the best comparison to mine because of the similar products and advertising strategies. Nike stands for athletics and getting kids outside to have fun with sports. They do this the best with their inspirational commercials usually with the same punch line “Just Do it”.
The commercials they create have the inspirational aura because the items they display they use to their max extent. Like the running shoes, they advertise people doing parkour in the new shoes and when I watch that it makes me feel like I want to get up and do that. Or the golf commercials. Since I am a golfer, whenever I see a commercial on Tiger Woods I really feel like going out and playing or working on my game. They use a lot of strategies that get people wanting to move and get active. These are very basic and range from anything like just showing clips of hockey or any other sport. These clips create a memory lapse and you remember the feeling of playing that sport creating an urge to play. This is a very smart but still basic way to advertise. But by doing this Nike is not only advertising their brand but the sport as well. This is very good for sports because some leagues are short players and when you have TV ads that create the urge for kids to play.
But Nike isn’t all about the advertising. In order for everything to work out you need to actually have a product that can talk for itself. By talk for itself I mean the product ahs to actually work, and with Nike they have pro’s that use and prove their product every day. This is what makes Nike so successful. As Sureshot, a new starting company for golf we have bought the golf section of Nike for a large amount of money. This will greatly help my company as it gives us a great starting base and an already great customer database. However, we will need to keep the same quality as Nike did which is why they have sold us all of their secrets as well as publicly stating our affiliation with each other.
We will have more updates as the products are currently going through the logo change and we will have surprises as to new clubs and styles. Stay tuned to see the latest and greatest from Nike presents: Sureshot.


G.B.