Comparing Companies

My company’s choice of product would be skateboards and skateboard accessories. Clothing would also be sold in my company; the name of my business is Rough Riders. I would be comparing my brand to Baker Skateboards.
Baker’s skate team image is mostly comprised of people who enjoy being hooligans and reeking havoc. Only doing what is best for their interests and not for the majority of the public. This would be the sort of image that this company would try to go for because we don’t want to be corporate sell outs and be all about the money. The team is known for doing a lot of drugs and drinking, this has been one factor that has sold Bakers image and has distinguished them from other skateboard companies, and because of this we wouldn’t want to steal this idea, people would think of us as idiots for doing this and I would have to agree. We are going to keep ourselves fresh with the illest fabrics so that everybody will buy and represent our product. Our choice of advertising would be in magazines like Thrasher and Transworld to get our brand name heard. Word of mouth would also be a very important. Baker is a legit company, owned by a skateboarder, for skateboarders. Rough Riders would definitely take this in for account because it’s important for our customer to know that we are making our products because we love skateboarding. Rough Riders will be known to people as people listening to loud music riding motorcycles and skateboards.

T.A