the start to Sweet Tooth's logo. :]kk
Thursday, November 27, 2008
Wednesday, November 26, 2008
Tuesday, November 25, 2008
SNARL Logo
Snarl Snare DrumsWe make TOP quality snare drums made of maple, oak, mahogany. Only the finest quality for the finest sound.
Comparing companies; Cover girl to Sweet tooth
Both companies are cosmetic companies for everyday life to high fashioned. Cover girl pretty much covers every kind of cosmetic you could think of. It seems to be for all age groups too. They have the normal everyday cosmetics to extreme out there colors such as ‘hot pink’ or ‘lime green’. Cover girl is one of the stop brands in the cosmetic line. There site helps everyone with almost any question that e thought up. They try every way they can to help their customers and viewers. Everything from applying makes up to what best suites your look.
What Sweet Tooth is leaning to is more of the out there colors and cosmetic articles. Such as; the colors are going to be bright and out of the ordinary not as cover girl who seems to broadcast for of the everyday modern kind of look. Sweet tooth will have everything from mascara to extreme bright lipstick. Cover girl has age-defying materials for females that are probably in there late ages and getting wrinkles. Sweet Tooth doesn’t cover that because they are leading more to the young aged people such as teenagers.
Their website will broadcast something sort oh what cover girl does. Sweet tooth after all wants to make their costumers happy and want to buy more of their product, also to tell others and make the company expand.
logo to come :]
kk
Monday, November 24, 2008
Brand Deconstruction - By HM
Brand 1: Nike
Nike’s professional site says it all. They precisely cut their brand into multiple sections. The different sections include the following:
Nike Store – for shopping online
NikeID – for customizing your products the way you want
Nike+ - a joint program between Nike and Apple
Nike Pro – for Nike underarmour, and related apparel
Nike Sportswear – for general sports apparel
Nike Women – Nike apparel specialized for women
NikeFootball, NikeBasketball, and NikeSoccer – for equipment relating to the specific sport.
Nike’s outstanding advertising campaign, along with their many customizable options are what make Nike so successful. For example, when you go to the site, one whole section is dedicated to NikeID – customizing your products the way you want. This will definitely be incorporated in my company. I plan to start with one product that will be totally customizable – including elements like colour of various features, logo style, and perhaps the material.
Another major advancement made by Nike is joining with other companies. This is especially evident in the Nike+ program. Partnering with Apple, Nike has created revolutionary equipment – using your Nike wear to track your running, etc, all on your iPod. The idea is ingenious, and brings profit to both Nike and Apple. I plan to replicate this idea by partnering with Apple, or perhaps some other company, and create some kind of training equipment (related to cricket), which somehow tracks your sport-specific achievements – for example, some small, portable device that tracks how hard you are swinging, and how many strikes you have made, and perhaps your accuracy. This could be done by making measurements of the force at which you are hitting the ball, based on calculations of acceleration and mass of the item.
Lastly, I will advertise my products just like Nike – by showing the viewers why my company gives the athlete the upper hand, and display the superiority of the product. In fact, Nike almost advertises its products as indestructible. Their products are portrayed as overcoming any challenge. An example of this is Nike’s advertisement titled “PROOF THAT COLD IS POWERLESS”, which advertises that “Nike Pro competition base layer will keep you warm, even when it isn’t.”
Brand 2: Reebok
Reebok is quite a unique brand. One would assume that it is quite similar to Nike. However, there are many differences. First of all, Reebok's advertisements do not have a dark colour theme. They are actually quite bright. Also, the advertisement is not centralized around the logo, but the logo fits in nicely with the people. There is not as much emphasis placed on the logo. This is both a good thing and a bad thing. While Nike's continous, repetitive advertisements about how their brand is superior does gain them quite a reputation, the reputation's integrity is weighted down by an aura of boastfulness. Reebok's, on the other hand, while it compromises the brand's instant recognition, upon glimpse of an advertisement, it also strengthens the integrity of its reputation. Now, because I'm just starting up, I think it would be a sound strategy to lean my advertising towards Nike's setup.
Another notable character of Reebok is it's clean layout (of it's website). It is easy to navigate to the page you want, and there are professional product shots, which show a clean, crisp side and top view of the product. My company will definitely mirror that style, when advertising the brand specifically. However, for advertisements within magazines and billboards, this would not be a great strategy.
Another great strategy employed by Reebok is their exploration of specific features, and a detailed description of their product. This stands out especially when examining their sports equipment. I will also employ that strategy into my brand.
Posted by HM
Nike’s professional site says it all. They precisely cut their brand into multiple sections. The different sections include the following:
Nike Store – for shopping online
NikeID – for customizing your products the way you want
Nike+ - a joint program between Nike and Apple
Nike Pro – for Nike underarmour, and related apparel
Nike Sportswear – for general sports apparel
Nike Women – Nike apparel specialized for women
NikeFootball, NikeBasketball, and NikeSoccer – for equipment relating to the specific sport.
Nike’s outstanding advertising campaign, along with their many customizable options are what make Nike so successful. For example, when you go to the site, one whole section is dedicated to NikeID – customizing your products the way you want. This will definitely be incorporated in my company. I plan to start with one product that will be totally customizable – including elements like colour of various features, logo style, and perhaps the material.
Another major advancement made by Nike is joining with other companies. This is especially evident in the Nike+ program. Partnering with Apple, Nike has created revolutionary equipment – using your Nike wear to track your running, etc, all on your iPod. The idea is ingenious, and brings profit to both Nike and Apple. I plan to replicate this idea by partnering with Apple, or perhaps some other company, and create some kind of training equipment (related to cricket), which somehow tracks your sport-specific achievements – for example, some small, portable device that tracks how hard you are swinging, and how many strikes you have made, and perhaps your accuracy. This could be done by making measurements of the force at which you are hitting the ball, based on calculations of acceleration and mass of the item.
Lastly, I will advertise my products just like Nike – by showing the viewers why my company gives the athlete the upper hand, and display the superiority of the product. In fact, Nike almost advertises its products as indestructible. Their products are portrayed as overcoming any challenge. An example of this is Nike’s advertisement titled “PROOF THAT COLD IS POWERLESS”, which advertises that “Nike Pro competition base layer will keep you warm, even when it isn’t.”
Brand 2: Reebok
Reebok is quite a unique brand. One would assume that it is quite similar to Nike. However, there are many differences. First of all, Reebok's advertisements do not have a dark colour theme. They are actually quite bright. Also, the advertisement is not centralized around the logo, but the logo fits in nicely with the people. There is not as much emphasis placed on the logo. This is both a good thing and a bad thing. While Nike's continous, repetitive advertisements about how their brand is superior does gain them quite a reputation, the reputation's integrity is weighted down by an aura of boastfulness. Reebok's, on the other hand, while it compromises the brand's instant recognition, upon glimpse of an advertisement, it also strengthens the integrity of its reputation. Now, because I'm just starting up, I think it would be a sound strategy to lean my advertising towards Nike's setup.
Another notable character of Reebok is it's clean layout (of it's website). It is easy to navigate to the page you want, and there are professional product shots, which show a clean, crisp side and top view of the product. My company will definitely mirror that style, when advertising the brand specifically. However, for advertisements within magazines and billboards, this would not be a great strategy.
Another great strategy employed by Reebok is their exploration of specific features, and a detailed description of their product. This stands out especially when examining their sports equipment. I will also employ that strategy into my brand.
Posted by HM
Brand Company Comparison
Outer Space..
All NASA missions had to do with moon and mars; some of them were just fixing satellites out in space. Virgin galactic takes you to space, according to website (http://www.virgingalactic.com/flash.html?language=english) the ticket is $200,000. The website has images of how the space looks like and it makes one wants to go and travel space. Space is a huge place to travel and discover new things. The craft designed by them will not take you to the places where NASA has been e.g. mars, to the satellites or the moon. Their website has videos which informs you about their company and their strategies. The creepy thing about their website was that their homepage had view the movie link which goes away and comes back when you take your pointer on it. My brand will also have a similar website and similar product. Since we know we do not have any images to post on our website but I am sure when it is out we will make you travel using out Aircraft. We will put commercials and ads on different magazines and newspapers. However we can not make you satisfied until you journey with us and try it yourself. We will be informing you about the updates of our brand. Keep looking for our ads and commercials on TV. For any question call us on the number provided on the website.
Done by : T.A
All NASA missions had to do with moon and mars; some of them were just fixing satellites out in space. Virgin galactic takes you to space, according to website (http://www.virgingalactic.com/flash.html?language=english) the ticket is $200,000. The website has images of how the space looks like and it makes one wants to go and travel space. Space is a huge place to travel and discover new things. The craft designed by them will not take you to the places where NASA has been e.g. mars, to the satellites or the moon. Their website has videos which informs you about their company and their strategies. The creepy thing about their website was that their homepage had view the movie link which goes away and comes back when you take your pointer on it. My brand will also have a similar website and similar product. Since we know we do not have any images to post on our website but I am sure when it is out we will make you travel using out Aircraft. We will put commercials and ads on different magazines and newspapers. However we can not make you satisfied until you journey with us and try it yourself. We will be informing you about the updates of our brand. Keep looking for our ads and commercials on TV. For any question call us on the number provided on the website.
Done by : T.A
Thursday, November 20, 2008
Company H.R
Nike. "Just do it".
Nike makes sportswear and sports equipment. Nike is the biggest manufacturer of sports equipment.
Nike makes equipment for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf and cross training for men, women, and children.
Nike's annual revenues have increased from $6.4 billion in 1996 to nearly $17 billion in 2007, according to the company's annual reports.
Nike’s slogan is “Just do it". Its logo is the Swoosh that appears on all of their sportswear and equipments.
Nike sponsors many professional athletes. They make shoes and athletic wear for these professional athletes.
Sometimes when Nike tries to make lightweight shoes, the usually end up to be hard and uncomfortable.
Air Jordan
Air Jordan is a brand of shoes which was designed for and endorsed by the legendary Michael Jordan.
Michael Jordan personally designs his shoes. Every shoe that comes out is built with the latest technologies.
Air Jordan shoes are on the expensive side. Most shoes cost $200 and up. People still buy Air Jordans and love this brand because its products are classy and exceptional quality.
Air Jordan has made 23 signature shoes and some other retro. Air Jordan release new shoes every year.
Air Jordan is popular and known for as an elegant brand.
Air Jordan sponsors many professional basketball players, some football players, boxers, and a few universities.
My company’s name is Kicks. Kicks will manufacture mainly athletic shoes and casual wear shoes. My company will also produce athletic wear and equipment. But shoes are going to be my company’s main concern. The athletic shoes that Kicks make are go make are going to be made of the latest and the best technologies. For example, most of our football and basketball shoes will be made of carbon fiber to make them lightweight and durable at the same time. The running shoes will be light and soft at the same time. Many shoes that are lightweight are hard.
Nike makes sportswear and sports equipment. Nike is the biggest manufacturer of sports equipment.
Nike makes equipment for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf and cross training for men, women, and children.
Nike's annual revenues have increased from $6.4 billion in 1996 to nearly $17 billion in 2007, according to the company's annual reports.
Nike’s slogan is “Just do it". Its logo is the Swoosh that appears on all of their sportswear and equipments.
Nike sponsors many professional athletes. They make shoes and athletic wear for these professional athletes.
Sometimes when Nike tries to make lightweight shoes, the usually end up to be hard and uncomfortable.
Air Jordan
Air Jordan is a brand of shoes which was designed for and endorsed by the legendary Michael Jordan.
Michael Jordan personally designs his shoes. Every shoe that comes out is built with the latest technologies.
Air Jordan shoes are on the expensive side. Most shoes cost $200 and up. People still buy Air Jordans and love this brand because its products are classy and exceptional quality.
Air Jordan has made 23 signature shoes and some other retro. Air Jordan release new shoes every year.
Air Jordan is popular and known for as an elegant brand.
Air Jordan sponsors many professional basketball players, some football players, boxers, and a few universities.
My company’s name is Kicks. Kicks will manufacture mainly athletic shoes and casual wear shoes. My company will also produce athletic wear and equipment. But shoes are going to be my company’s main concern. The athletic shoes that Kicks make are go make are going to be made of the latest and the best technologies. For example, most of our football and basketball shoes will be made of carbon fiber to make them lightweight and durable at the same time. The running shoes will be light and soft at the same time. Many shoes that are lightweight are hard.
Comparing Comanies: NIke to Sureshot
Nike. The revolutionary sports company that dominates the market. I have decided that this company is the best comparison to mine because of the similar products and advertising strategies. Nike stands for athletics and getting kids outside to have fun with sports. They do this the best with their inspirational commercials usually with the same punch line “Just Do it”.
The commercials they create have the inspirational aura because the items they display they use to their max extent. Like the running shoes, they advertise people doing parkour in the new shoes and when I watch that it makes me feel like I want to get up and do that. Or the golf commercials. Since I am a golfer, whenever I see a commercial on Tiger Woods I really feel like going out and playing or working on my game. They use a lot of strategies that get people wanting to move and get active. These are very basic and range from anything like just showing clips of hockey or any other sport. These clips create a memory lapse and you remember the feeling of playing that sport creating an urge to play. This is a very smart but still basic way to advertise. But by doing this Nike is not only advertising their brand but the sport as well. This is very good for sports because some leagues are short players and when you have TV ads that create the urge for kids to play.
But Nike isn’t all about the advertising. In order for everything to work out you need to actually have a product that can talk for itself. By talk for itself I mean the product ahs to actually work, and with Nike they have pro’s that use and prove their product every day. This is what makes Nike so successful. As Sureshot, a new starting company for golf we have bought the golf section of Nike for a large amount of money. This will greatly help my company as it gives us a great starting base and an already great customer database. However, we will need to keep the same quality as Nike did which is why they have sold us all of their secrets as well as publicly stating our affiliation with each other.
We will have more updates as the products are currently going through the logo change and we will have surprises as to new clubs and styles. Stay tuned to see the latest and greatest from Nike presents: Sureshot.
G.B.
The commercials they create have the inspirational aura because the items they display they use to their max extent. Like the running shoes, they advertise people doing parkour in the new shoes and when I watch that it makes me feel like I want to get up and do that. Or the golf commercials. Since I am a golfer, whenever I see a commercial on Tiger Woods I really feel like going out and playing or working on my game. They use a lot of strategies that get people wanting to move and get active. These are very basic and range from anything like just showing clips of hockey or any other sport. These clips create a memory lapse and you remember the feeling of playing that sport creating an urge to play. This is a very smart but still basic way to advertise. But by doing this Nike is not only advertising their brand but the sport as well. This is very good for sports because some leagues are short players and when you have TV ads that create the urge for kids to play.
But Nike isn’t all about the advertising. In order for everything to work out you need to actually have a product that can talk for itself. By talk for itself I mean the product ahs to actually work, and with Nike they have pro’s that use and prove their product every day. This is what makes Nike so successful. As Sureshot, a new starting company for golf we have bought the golf section of Nike for a large amount of money. This will greatly help my company as it gives us a great starting base and an already great customer database. However, we will need to keep the same quality as Nike did which is why they have sold us all of their secrets as well as publicly stating our affiliation with each other.
We will have more updates as the products are currently going through the logo change and we will have surprises as to new clubs and styles. Stay tuned to see the latest and greatest from Nike presents: Sureshot.
G.B.
My brand will be called crick. It will be specialize in sports equipment and apparel. Just like all the famous sporting goods companies – nike, adidas, reebok, etc. – my company will have different departments, depending on sport. Initially, I think I will start off with cricket. It makes sense, because that incorporates half of the company’s name already. Additionally, I had a few ideas about cricket advertisements. I’ve thought about the different angles, and eliminated many potential snapshots of a cricket batsman. I’ve analyzed many different positions of the batsman. A few of them include when the batsman is midway through his swing. Another is from behind the batsman, as he looks out at the shot he has just made. Of the many other’s I have looked at, I have specifically narrowed my first cricket advertising campaign to a front view of a batsman, after he hit a shot. The actual advertisement will obviously have to take some more time. I look to expand my company to incorporate many other sports, although I am still contemplating whether I should concentrate all my efforts into one sport, or try to steer my company towards many different sports.Getting back on topic, the aesthetic of my band will largely be similar to Apple’s advertising campaign – simple, yet effective. Although my company cannot fully be compared to Apple, it will follow the same advertising techniques. I look to simplify everything around the logo, and place emphasis on the logo. My advertising will also mirror the nike commercials in some sense. I will capture athletes in the middle of a action related to the sport. These snapshots will convey feelings of motion, and power. However, because the emphasis will largely be placed on the logo itself, it will further empower the brand. This will help develop the metaphor that my company will bring that invigorating edge to the athlete.
My logo will also be simple, yet instantly recognizable (quite similar to Apple and Nike, and mostly all successful companies). The name is easy to recognize, simple while still maintaining a visual appeal. Above are a few preliminary sketches for my logo.
By HM
Comparing Companies
My company’s choice of product would be skateboards and skateboard accessories. Clothing would also be sold in my company; the name of my business is Rough Riders. I would be comparing my brand to Baker Skateboards.
Baker’s skate team image is mostly comprised of people who enjoy being hooligans and reeking havoc. Only doing what is best for their interests and not for the majority of the public. This would be the sort of image that this company would try to go for because we don’t want to be corporate sell outs and be all about the money. The team is known for doing a lot of drugs and drinking, this has been one factor that has sold Bakers image and has distinguished them from other skateboard companies, and because of this we wouldn’t want to steal this idea, people would think of us as idiots for doing this and I would have to agree. We are going to keep ourselves fresh with the illest fabrics so that everybody will buy and represent our product. Our choice of advertising would be in magazines like Thrasher and Transworld to get our brand name heard. Word of mouth would also be a very important. Baker is a legit company, owned by a skateboarder, for skateboarders. Rough Riders would definitely take this in for account because it’s important for our customer to know that we are making our products because we love skateboarding. Rough Riders will be known to people as people listening to loud music riding motorcycles and skateboards.
T.A
My company’s choice of product would be skateboards and skateboard accessories. Clothing would also be sold in my company; the name of my business is Rough Riders. I would be comparing my brand to Baker Skateboards.
Baker’s skate team image is mostly comprised of people who enjoy being hooligans and reeking havoc. Only doing what is best for their interests and not for the majority of the public. This would be the sort of image that this company would try to go for because we don’t want to be corporate sell outs and be all about the money. The team is known for doing a lot of drugs and drinking, this has been one factor that has sold Bakers image and has distinguished them from other skateboard companies, and because of this we wouldn’t want to steal this idea, people would think of us as idiots for doing this and I would have to agree. We are going to keep ourselves fresh with the illest fabrics so that everybody will buy and represent our product. Our choice of advertising would be in magazines like Thrasher and Transworld to get our brand name heard. Word of mouth would also be a very important. Baker is a legit company, owned by a skateboarder, for skateboarders. Rough Riders would definitely take this in for account because it’s important for our customer to know that we are making our products because we love skateboarding. Rough Riders will be known to people as people listening to loud music riding motorcycles and skateboards.
T.A
Tuesday, November 18, 2008
Thursday, November 13, 2008
Wednesday, November 12, 2008
Field Assignments - 2.Found Typography: create a word or sentence using photographs of letters.
My Name!!!Derrick Cheng ----^By Derrick Cheng
Tuesday, November 11, 2008
Field Assignments - 12.Create a drawing using only type...
_________
[ ]
__
_______
INK
_______
__________
By, Derrick Cheng...
[ ]
__
_______
INK
_______
__________
By, Derrick Cheng...
Field Assignments - 30.Make a regular object look fat......
The fat one-------->
The regular one--------->
Cool Flash Effect
I made a cool smoke effect with flash 8 Pro, but unfortunately blogger doesn't allow swf files so you'll need to deal with still frames :(
Smoke:
Step 1:
I made a circle and put a radial gradient on it (this is a movieclip symbol)
Step 2:
I motiontweened it over the coarse of one second (thirty frames) and on the last frame; set the alpha to zero so it would do a fadeout effect.
Step 3:
I made the motiontween its own symbol and put this code in it:
onClipEvent(load){
var movement = Math.random(-5)*5;
}
onClipEvent(enterFrame){
_x += movement;
}
onClipEvent(enterFrame){
_y -= 5;
}
This code makes it move in a somewhat random direction leaning towards an upper-right diagonal direction.
Step 4:
I extended the frame to 59 frames and then duplicated the layer 30 times. Then I offset the layers so that they were each one frame apart.
Step 5:
I made some layers specifically for actionscript and put some gotoAndPlay functions all over the place. The end result looked like this:
Andy.S
Smoke:
Step 1:
I made a circle and put a radial gradient on it (this is a movieclip symbol)
Step 2:
I motiontweened it over the coarse of one second (thirty frames) and on the last frame; set the alpha to zero so it would do a fadeout effect.
Step 3:
I made the motiontween its own symbol and put this code in it:
onClipEvent(load){
var movement = Math.random(-5)*5;
}
onClipEvent(enterFrame){
_x += movement;
}
onClipEvent(enterFrame){
_y -= 5;
}
This code makes it move in a somewhat random direction leaning towards an upper-right diagonal direction.
Step 4:
I extended the frame to 59 frames and then duplicated the layer 30 times. Then I offset the layers so that they were each one frame apart.
Step 5:
I made some layers specifically for actionscript and put some gotoAndPlay functions all over the place. The end result looked like this:
Andy.S
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