Wednesday, June 15, 2011
Monday, June 13, 2011
Friday, June 10, 2011
Wednesday, June 1, 2011
Friday, May 27, 2011
1st product, logo on a hat.
I took a picture of a hat, and replaced the previous design with
my Cleveland Indians logo. The logo was made in illustrator and
I combined it with the hat in photoshop, warping it so that it fit
the hats shape and then adding a texture. I would have put this
on tumblr but i don't know how to post photos, thought that this
would be easier.
-Ricky
Tuesday, May 10, 2011
Thursday, May 5, 2011
Friday, April 29, 2011
Thursday, April 28, 2011
Tuesday, April 26, 2011
Friday, April 15, 2011
SUMMATIVE
Grade 11 Communications Technology Summative /30 Marks
Final Phases Due June 13
Rebrand
You will be revitalizing and repositioning an existing company brand.
Project Management 30 marks
All of the research should be consolidated into a bibliographical document.
Project Log: Create a blog or website that tracks your progress daily throughout the project. Have a separate page created just for your finished elements and another for your bibliography.
Research 60 marks Due May 2
Produce a 5-8 page document with visuals that includes the following:
1. Rationale: Why do you think that your chosen company needs a rebrand? Explain at least 5 reasons
2. Current Brand Personality: Describe your chosen brand as if it were a person. What is he/she like? 10 or more characteristics.
3. Rebrand Personality: Describe what your brand personality would be like after you are finished with it.
4. Good Brand: Select a successful brand and profile it. Try to find out which agency is responsible for the brand and profile it. Look at at least 5 different examples of the brand in use and provide 10 reasons ( or more) that lead you to conclude that it is
5. For your rebrand, articulate the market demographic for your chosen company. Be specific. Look at other brands that cater to this demographic and describe how they are able to communicate to their specific clientele.
6. Pitch: Sell your ideas for a redesign to the client as it pertains to profitability, recognition, and long term value.
Design 100 marks Due May 9
You will be producing an identity package including logo, tagline,
1. Characteristics: Describe the style and feeling you want your logo to convey: bring in visual examples from any source/discipline to reinforce your descriptions.
2. Colour: Select a palette of 2-4 colours as your primary colours for the brand and provide the swatches specifically in RGB, CMYK, and One other space and indicate what the colour value is (i.e. R220, G 150 B 120) in Explain your colour choices.
3. Logo: Redesign the logo for the company. This should extend from the current logo but show a set of refinements. These should be hand sketched, then created in Illustrator. You will have 50 variations on your logo and choose the final from this group. Explain at least 10 reasons why your logo is better than the existing logo.
4. Logo + Other Elements: Develop a layout/design system for your logo to be used with other media: video, print, web
Implementation 100 Marks Due June 9
Commercial/Web/Print Campaign
You will produce a campaign launch for your chosen company that will include at least two different finished products. At least one must be time-based (i.e. Commercial, radio spot, animated or interactive content).
For each, be sure to carry out a pre-production, production, and post-production phase.
Pre-production
Scripts/storyboards
Production
Shooting, recording, or site graphics production
Post Production
Editing, effects, output to finished file formats
The results of your projects must be posted to your project website.
Project Reflection 10 Marks
During the project visit at least 3 of your classmates websites and give a meaningful critique to his/her work.
What about your project was most successful? Explain.
What about your project was least successful? Explain.
How did you manage your time during the project?
What would you change about your work?
What mark do you believe you have earned on the project? Explain.
Final Phases Due June 13
Rebrand
You will be revitalizing and repositioning an existing company brand.
Project Management 30 marks
All of the research should be consolidated into a bibliographical document.
Project Log: Create a blog or website that tracks your progress daily throughout the project. Have a separate page created just for your finished elements and another for your bibliography.
Research 60 marks Due May 2
Produce a 5-8 page document with visuals that includes the following:
1. Rationale: Why do you think that your chosen company needs a rebrand? Explain at least 5 reasons
2. Current Brand Personality: Describe your chosen brand as if it were a person. What is he/she like? 10 or more characteristics.
3. Rebrand Personality: Describe what your brand personality would be like after you are finished with it.
4. Good Brand: Select a successful brand and profile it. Try to find out which agency is responsible for the brand and profile it. Look at at least 5 different examples of the brand in use and provide 10 reasons ( or more) that lead you to conclude that it is
5. For your rebrand, articulate the market demographic for your chosen company. Be specific. Look at other brands that cater to this demographic and describe how they are able to communicate to their specific clientele.
6. Pitch: Sell your ideas for a redesign to the client as it pertains to profitability, recognition, and long term value.
Design 100 marks Due May 9
You will be producing an identity package including logo, tagline,
1. Characteristics: Describe the style and feeling you want your logo to convey: bring in visual examples from any source/discipline to reinforce your descriptions.
2. Colour: Select a palette of 2-4 colours as your primary colours for the brand and provide the swatches specifically in RGB, CMYK, and One other space and indicate what the colour value is (i.e. R220, G 150 B 120) in Explain your colour choices.
3. Logo: Redesign the logo for the company. This should extend from the current logo but show a set of refinements. These should be hand sketched, then created in Illustrator. You will have 50 variations on your logo and choose the final from this group. Explain at least 10 reasons why your logo is better than the existing logo.
4. Logo + Other Elements: Develop a layout/design system for your logo to be used with other media: video, print, web
Implementation 100 Marks Due June 9
Commercial/Web/Print Campaign
You will produce a campaign launch for your chosen company that will include at least two different finished products. At least one must be time-based (i.e. Commercial, radio spot, animated or interactive content).
For each, be sure to carry out a pre-production, production, and post-production phase.
Pre-production
Scripts/storyboards
Production
Shooting, recording, or site graphics production
Post Production
Editing, effects, output to finished file formats
The results of your projects must be posted to your project website.
Project Reflection 10 Marks
During the project visit at least 3 of your classmates websites and give a meaningful critique to his/her work.
What about your project was most successful? Explain.
What about your project was least successful? Explain.
How did you manage your time during the project?
What would you change about your work?
What mark do you believe you have earned on the project? Explain.
Amanda.
I choose this logo because I grew up with this product and I fell like it needs some up dating.
Thursday, April 14, 2011
Wednesday, April 13, 2011
Tuesday, April 12, 2011
Wci tv by ricky
in other places to make it easier to
place on banners.
Monday, April 11, 2011
Thursday, April 7, 2011
Tuesday, April 5, 2011
Wednesday, March 30, 2011
Heart and stroke foundation- Yash Saxena
Heart and Stroke foundation
Needs
• Money
• Faithful volunteers
• Promotions
• A celebrity promotion
Market
• People with a lot of money
• Parents of kids at school
• Everyone, who donates their change every time they buy something
The ad
I would do a reality based ad. There would be a lot of celebrities and a lot of people who have been helped by the organization. It will be a 1:30 mins commercial. There will be a mixture of depressing and inspirational music in the background. The ad will be located in a rural area. It will be different for viewers to see celebrities in a rural area. The basic idea of this ad is to be touching and inspirational.
For example:
The screen will start off with a really dark screen, then a small light appears in the middle of the screen. Then slow and sad music starts playing. The music goes from quiet to loud. Then blinking red, blue and white lights appear in the center of the screen. All of a sudden the viewers will see an ambulance driving full speed towards the tv screen. The music gets louder and more frantic. Then the viewers get to see what is happening inside the ambulance. It is all panic, and a bunch of doctors around a lady who is having a heart attack. Then it goes quiet and dark. Then the scene changes to the hospital showing the lady smiling in her bed. She says I am healthy now thanks to all of you who donated to the heart and stroke foundation. Mollifying music starts to play in the background. Then the commercial ends off with a boy putting a toonie in a donation box, which will have the heart and stroke foundation logo on it.
Monday, March 28, 2011
Friday, March 25, 2011
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